Why Advertise Non-intrusively?

When it comes to advertising inside of games, it goes without saying that players… aren’t keen on it, to put it lightly. Existing mainstream advertising methods are intrusive by nature and often pretty low-quality, resulting in varying degrees of ad fatigue and player dissatisfaction. However, intrusive ads in games hurt not only players but also the game or brand delivering the ad experience itself.

Game-breaking and unexpected ad content compromise the user experience, eroding trust, and soon enough results in player churn. Other in-game advertising methods exist to circumvent this negative outcome, such as incentivized intrusive or “interstitial” ads. These admittedly work well with players as they provide a tangible, in-game benefit like an in-game currency or a free item as a reward for viewing and interacting with the ad.

However, this also has downsides. Things like in-app purchase (IAP) cannibalization, when ads decrease the overall revenue generated from other in-app purchases, can occur if the rewards earned from incentivized ads reduce the players’ willingness to pay for other offerings. And still, it doesn’t get away from the fact that intrusive ads simply kill player momentum.

Imagine a gaming world where advertisements seamlessly blend into the environment, enhancing the virtual experience without interrupting the player’s journey. In this realm, billboards become canvases for artistic storytelling, and branded elements integrate naturally into the virtual world. No longer mere distractions, banners and product placements are intricately woven into the fabric of the game, demanding attention without sacrificing the essence of the virtual universe.

At ReneVerse, we recognize the pitfalls of intrusive ads and champion a different approach — non-intrusive ads — for a better gaming experience. The following are some key reasons why we’ve opted for the non-intrusive approach while building Borderless Ads.

Why Non-Intrusive Ads?

Enhanced User Experience

The key to non-intrusive ads lies in enhancing the user experience. By incorporating promotional content that seamlessly integrates with the user’s journey, we can preserve their immersion and provide a novel ad-viewing experience. Above all, non-intrusive ads, especially those that offer interactivity like Borderless Ads, give ad-viewers the choice to proceed further in a brand’s ad funnel out of unadulterated interest — not because they got rewarded for doing so. That alone results in a user experience that lets the game be played as it was intended.

Positive Brand Perception

This same phenomenon of non-intrusive ads — that players can opt into providing their attention to brands by their volition — is one of the factors that engenders positive brand perception. The mutual understanding and voluntary engagement of players with ads means that users are vouching for these brands. Ultimately, these positive user experiences translate to organic growth and a broader audience base.

Higher-Quality Interactions

Necessarily, those who interact with non-intrusive ads are significantly more likely to demonstrate keen interest in proceeding through the advertising funnel they’ve clicked on. In comparison, those who interact with intrusive ads, which often provide short-term rewards for engaging, may have proceeded along the advertiser’s intended funnel without keen interest.

As a result, non-intrusive ads are more likely to produce a more qualified lead for brands resulting in increased engagement, extended periods spent on-site, and a higher likelihood of conversion. Especially in cases where ad content is effectively aligned with not only the users’ preferences but also the contextual environment in which it was served, brands can attract players based on longer, satisfaction-driven engagement.

Respect for Privacy

Prioritizing user consent is fundamental in non-intrusive ad practices. Obtaining consent before collecting and utilizing user data reflects a commitment to privacy regulations and user autonomy. This approach ensures users have control over their data, fostering trust in an era where privacy is paramount.

Borderless Ads approaches this aspect of non-intrusive advertising with utmost care and implements blockchain technology to leverage its inherent benefits of transparency and immutability, as it pertains to recording data. Additionally, ReneVerse’s Borderless Ads do not require players to provide identifying information, if they prefer not to. Registration to ReneVerse is optional for Borderless Ads to work, but it is advised for those who seek to partake in revenue-sharing rewards and want to enjoy the novel experiences created by Branded Assets. Soon, we’ll be sharing more about these features as it pertains to privacy.

Recognizing the importance of user experience, particularly in online advertising, Reneverse sets itself apart by promoting non-intrusive ads for a superior gaming experience. Intrusive ads, with their disruptive and aggressive nature, can create a negative perception of brands or platforms that deploy them. On the other hand, non-intrusive ads contribute to enhancing user experiences, fostering positive brand perceptions, longer time spent on platforms, and a genuine respect for user privacy.

To learn more about how ReneVerse’s Borderless Ads take non-intrusive advertising to the next level, visit reneverse.io and follow us on our socials!