Streamline Your In-Game Ads with ReneVerse’s Campaign Creation
The gaming industry is evolving rapidly, and brands are looking for seamless in-game advertising solutions that engage players without disrupting their experience. ReneVerse’s new Campaign Creation Flow is designed to make launching intrinsic in-game ads easier than ever. Advertisers can customize ads, target specific gaming audiences, and deploy campaigns across multiple games, whether you're an experienced digital marketer or new to in-game advertising.
Why It Matters for Brands and Game Developers
1. Simplified Ad Deployment with a User-Friendly Dashboard
Speed matters in advertising, and ReneVerse’s Campaign Creation makes setting up intrinsic in-game ad campaigns faster than ever. Advertisers can create, preview, and launch their ads in just a few minutes. With just one campaign, brands can reach multiple publishers (i.e., games) simultaneously. Plus, real-time performance tracking and ad spend monitoring will help advertisers more easily keep track of the data, maximizing efficiency.
2. Immersive Ad Formats: Branded Objects & Smart Game Ads
Traditional ads can disrupt gameplay, leading to a poor user experience. ReneVerse offers intrinsic in-game ads that seamlessly integrate within the game environment through billboards, branded objects — without interrupting the flow of play. The Campaign Creation allows advertisers to combine both branded objects and intrinsic ad formats within the same campaign, providing greater flexibility and maximizing engagement across different in-game placements.
3. Precision Targeting & Real-Time Performance Tracking
Imagine a player who’s a loyal fan of a specific brand — now, with ReneVerse’s advanced targeting, they can encounter a branded in-game object that feels like it was made just for them. Advertisers can also optimize campaigns delivery and gain deep insights — all from a single, easy-to-use dashboard.
4. Scale Smarter: Greater Reach Across Multiple Games & Ensure Brand Safety Through IAB Textual
With ReneVerse, advertisers can scale their campaigns across multiple gaming environments while ensuring brand safety. In Campaign Creation, advertisers can leverage IAB-compliant content categories to control exactly where their ads appear and target specific demographics, interests, and game genres. This level of content control ensures that all Smart Ads and Branded Object product placements align with brand guidelines and game contextual expectations of the audiences across multiple games.
The main benefit is that advertisers need only set their parameters once in order to launch their campaign across multiple games without having to worry about brand safety or misalignment with certain inventory. ReneVerse’s genre-to-category matching enables targeted ad placements that are contextually relevant for the player audience, enhancing brand affiliation and recall. With this new multi-game deployment, a single ad campaign can achieve double the targeted reach with no additional set-up time.
Enhance Your In-Game Advertising Approach
ReneVerse empowers advertisers with advanced targeting that fits IAB standards, ensuring ads integrate easily into gameplay. This helps advertisers gain efficiency and reach, while players enjoy more immersive, relevant brand interactions.
💡 Want to see it in action? Book a demo now and discover how ReneVerse can help you scale smarter, advertise efficiently, and connect with a new market of gamers.
For a deeper dive and to see Smart Ads and Branded Objects in action, you can check out ReneVerse Unreal Engine demo here.
To explore our analysis on why these innovations go beyond traditional banner ads to create a more immersive gaming experience, you can read this blog - Beyond Banner Ads: The Future of Gaming Monetization is Here - An Analysis of Smart Ads and Branded Objects