ReneVerse Update: End of 2024 Recap & Exciting Plans Ahead

As 2024 draws to a close, ReneVerse is thrilled to reflect on a year of transformative partnerships and innovations while looking forward to a promising future. From groundbreaking collaborations to new technologies, here’s how we’ve redefined in-game advertising and what’s on the horizon.

Who We Are: Smart Ads for a Better Gaming Experience

ReneVerse is a Web3-enabled, immersive in-game product placement & advertising solutions provider. Our platform provides game developers with smart ads that compliment their creative vision and that improve game abilities to monetize sustainably, while boosting brand visibility and enhancing gameplay.

Unlike traditional ads that disrupt gameplay, ReneVerse’s Smart Ads and Branded Objects are immersive formats that blend seamlessly into games. Paired with robust developer tooling, our formats allow brands to advertise in ways players appreciate and help publishers convert their in-game real estate into monetized ad space.

With over 20+ partnered games and brands, ReneVerse can reach and offer millions of gamers non-disruptive ad-viewing experiences, achieving greater campaign performance for brands and unlocking enhanced ad monetization opportunities for games.

What We Care About

We believe that players, brands, and games alike deserve an authentic, uninterrupted advertising experience. As in-game ads grow increasingly prevalent every year, our long-term vision is to ensure that immersive formats become the global standard for in-game advertising. While we intend to elevate the gaming experience with ads that fit developers needs, we also focus on connecting players with brands without disruption.

To achieve this, our mission has become to proliferate immersive advertising and product placement through scalable solutions and a value-add approach. Before ReneVerse, the blocker for immersive ads was the game development hurdle. Now this is a possibility as ReneVerse prioritizes seamless and scalable tools that make this easy.

ReneVerse is focused on reinventing in-game advertising with a scalable solution that prioritizes and places player immersion at the fore. 

Our Latest Partnerships: Pubmatic & JetSynthesis

ReneVerse x PubMatic: Revolutionizing Digital Advertising

ReneVerse has teamed up with Pubmatic, a global leader in digital advertising, to transform the gaming ad landscape. This partnership integrates PubMatic's expansive programmatic infrastructure with ReneVerse's innovative Smart and Immersive Ads solution. 

Through this collaboration, game developers and publishers will gain access to PubMatic's vast advertiser network while leveraging ReneVerse's non-intrusive in-game ad technology and blockchain-based performance tracking. Advertisers will soon use ReneVerse's intuitive tools to deploy immersive ads and branded assets seamlessly in both Web2 and Web3 gaming environments. 

This partnership aims to integrate immersive in-game ads with a global advertising network. The rollout will begin within ReneVerse's existing game partners, with plans to expand our offering and scale across PubMatic's extensive publisher network. 

Both companies aim to enhance transparency, efficiency, and innovation in digital advertising while exploring additional technological synergies. Together, we’re empowering game developers with tools to deliver non-intrusive branded experiences, supported by blockchain-based performance tracking.

About PubMatic 

Founded in 2006, PubMatic (PUBM) processes 781 billion daily ad impressions, connecting 1,885 direct publishers with advertisers globally. With 12 data centers and 18 offices worldwide, PubMatic delivers transparent, programmatic advertising solutions to maximize outcomes for advertisers and publishers. To this day, it remains one of the world's leading scaled digital advertising platforms.

ReneVerse x JetSynthesys: Innovating In-Game Advertising in Real Cricket

At ReneVerse, we’re proud to highlight our groundbreaking partnership with JetSynthesys and their iconic Real Cricket franchise, one of the most successful mobile games globally. With 350M+ downloads, 15M monthly active users, and 2M daily players, Real Cricket has solidified its position as a global gaming sensation. 

This year, our collaboration with JetSynthesys set the stage for innovation in gaming and in-game advertising, marking a new chapter in how players interact with brands.

Through our partnership, ReneVerse introduced smart, immersive in-game product placements that blend seamlessly into Real Cricket’s gameplay. These in-game ads enhance the user experience by delivering contextually relevant, non-intrusive content while offering JetSynthesys improved monetization strategies. 

From Real Cricket to GEPL: Extending the Partnership

Building on our support for JetSynthesys, ReneVerse joined the Global e-Cricket Premier League (GEPL) as a key sponsor for their second season. GEPL, the largest franchise-based e-cricket league, integrates Real Cricket as its core and reaches millions of players and fans. Key contributions included:

• Delivering over 1 billion non-intrusive ad impressions during Real Cricket matches.
• Supporting 900K+ players in GEPL qualifiers.
• Introducing blockchain-powered benefits like airdrops, community events, and player rewards.

Our journey with JetSynthesys and Real Cricket underscores our vision for integrating meaningful in-game advertising while enhancing player enjoyment. We look forward to expanding the possibilities for advertising and immersive experiences in the gaming industry.

Looking Ahead: What’s Next for ReneVerse?

As we gear up for an exciting year, ReneVerse is proud to share some transformative updates and innovations designed to redefine the in-game advertising experience for brands, developers, and gamers alike. Here's a glimpse of what’s ahead:

1. Smarter Targeting with IAB Tags

We’re doubling down on IAB-standardized advertising to ensure accuracy and relevance in our ad placements. The Interactive Advertising Bureau (IAB) is a leading organization that develops digital marketing standards and solutions, establishes industry standards and fosters innovation in the digital advertising space.

By leveraging IAB tag categories, we will enhance Branded Object placement, tailoring each ad to seamlessly fit the game genre. 

This approach not only aligns with global best practices, but also boosts immersion, ensuring players experience ads that feel organic and relevant to their favorite games.

2. Enhanced Branded Object Tracking

With the upcoming launch of our new SDK 1.8, we’re taking tracking to a whole new level. Our technology will ensure:

• Pixel-perfect tracking for all branded objects, whether in 2D or 3D games.
• Improved exposure metrics, offering detailed insights into the percentage visibility of banners and objects.

These advancements will help brands measure their impact with greater precision, delivering deeper analytics for campaign optimization.

3.  Streamlined Campaign Creation System

Managing ad campaigns has never been easier. With our revamped Campaign Creation System in the works, users will be able to:

• Target multiple markets within a single campaign.
• Customize ad details for each region.
• Mix different ad types (e.g., banners, branded objects) seamlessly.
• Fine-tune budgets down to the last detail.

This upcoming all-in-one system will simplify campaign management while maximizing reach and ROI for our partners.

4. New Gamer Portal

Gamers will also have a dedicated hub to connect with the ReneVerse ecosystem: the Gamer Portal. This player-focused space will offer:

• Rewards and offers for engaging with branded content.
• Access to exclusive perks across ReneVerse-powered games.
• News, updates, and opportunities to explore additional games in the ecosystem.

The Gamer Portal will bridge the gap between advertising and player engagement, ensuring players benefit directly from their interactions. This upcoming feature is now in development and will be available for users soon.

At ReneVerse, we lead the industry with innovative, player-centric solutions that elevate the gaming experience. Don’t miss out on our journey to revolutionize in-game advertising— Subscribe to our blog for our latest updates, insights, and developments.

If you are looking to advertise to millions of engaged players or to monetize your game with ReneVerse, visit reneverse.io/book-demo. 

Stay connected with us on X and Linkedin to join the conversation and be part of the future of in-game advertising. Together, let’s revolutionize the industry of gaming and advertising!