🎮 Introducing the Study: Game On! – The Key to Successful Mobile Game Advertising in Southeast Asia
We’re thrilled to unveil “Game On! The Key to Successful Mobile Game Advertising in Southeast Asia”, a brand-new research report developed by ReneVerse in partnership with PubMatic. The study explores how gamers across Southeast Asia actually feel about in-game advertising, and what it means for the future of brand engagement in games.
Backed by insights from 1,000 mobile gamers in Thailand and the Philippines, this report dives into the emotions, habits, and preferences that shape how players respond to ads in-game.
Ultimately, this study uncovers the massive, high-value opportunity for brands, advertiser,s and developers to connect with mobile-first, emotionally engaged players—without compromising gameplay.
What You’ll Learn in This Report:
- Why Mobile Gamers Are the Perfect Audience: Discover what makes them highly receptive to advertising
- Which Ad Formats Perform Best: Learn which types of ads gamers actually enjoy—and which ones they tend to ignore
- How to Maximize Engagement: See how multitasking behavior creates new cross-channel opportunities
- Winning Strategies for Advertisers: Get expert insights on how to integrate ads seamlessly and avoid common mistakes
Inside the PubMatic x ReneVerse Partnership
This research is the result of a strategic partnership between PubMatic, a global digital advertising leader delivering the future of programmatic infrastructure, and ReneVerse, an immersive in-game advertising platform focused on non-intrusive, contextually relevant brand experiences inside games.
Together, we’ve combined PubMatic’s programmatic expertise with ReneVerse’s innovation in intrinsic and native ad formats to better understand gamer behavior and unlock scalable, data-backed ad strategies.
Key Findings from the Report
Here’s what stood out from the data:
âś… 49% of high-income gamers feel positive about in-game ads
âś… Mobile game ads drive 2x more product recommendations than TV
✅ The most preferred ad formats—like native and product placement—are still under-utilized
This isn’t just another stat sheet. The report breaks down actionable insights for brand marketers, app developers, and programmatic advertisers who want to win in the attention economy.
Why This Research Matters to Brands & Advertisers
Reaching Emotionally Engaged, High-Value Audiences—Anywhere, Anytime
High-income gamers aren’t just active—they’re emotionally invested, happy while playing, and receptive to brand messaging. With mobile gaming woven into daily life—from commutes to coffee breaks—advertisers can tap into premium, sentiment-driven engagement at scale. These aren’t passive impressions—they’re meaningful, high-impact moments.
Rethinking Disruption—Focus on Fit
Gamers understand the value exchange of free-to-play titles. But they expect ads that don’t break immersion.
Native and intrinsic formats that blend into gameplay win big on sentiment and performance. When ads are seamlessly integrated, context-aware, and match the visual style of the game, players don’t just tolerate them—they prefer them. That’s a clear green light for immersive, brand-safe advertising.
Rethinking Your Ad Strategy
Attention doesn’t sit still—it moves with the player. Mobile gaming isn’t just entertainment; it’s where people consume content, discover products, and make decisions.
With 60% of gamers multitasking—watching TV or scrolling social media while gaming—brands need omnichannel strategies that reflect real behavior and ensure cross-platform consistency.
In this landscape, games aren’t just part of the media mix—they’re a critical touchpoint in the modern consumer journey. If your ad strategy hasn’t caught up, this report is your playbook to get ahead.
What’s Next?
This report confirms a clear shift: gaming is no longer niche—it’s a premium digital channel.
Through our partnership, ReneVerse and PubMatic are unlocking a new chapter in mobile advertising, one where: → Brands connect with gamers on their terms → Developers monetize without compromising the player experience
By combining immersive in-game formats with PubMatic’s programmatic infrastructure, we’re making it easier than ever to deliver impactful, context-aware ads at scale. The future of digital advertising is interactive—and it plays out in-game.
Ready to Level Up Your In-Game Advertising?
If you're looking to activate immersive, performance-driven in-game campaigns, this is your moment.
đź“Ą Download the full study for free (just an email required) to access all the trends, stats, and strategic insights.
đź“ž Connect with our team to start building your in-game strategy and explore high-impact ad formats that resonate with players.
Let’s make advertising feel like part of the game—not a break from it.
Game on!