Branded Assets: Revolutionizing In-Game Product Placement

In-game ads are great for fostering brand recognition, but they don’t always bring positive recognition. After all, brand exposure is one thing, while brand perception is another. Without the right perception, brand loyalty isn’t possible. How can one improve brand perception in-game?

This is how.

At ReneVerse, we create Branded Assets that enable brands to deliver great ad experiences, all while retaining player immersion and facilitating brand building — the top driver of in-game ad use. These major benefits set our borderless, in-game ads apart from the industry, providing tangible value to all players, games, and brands in the gaming ecosystem. Our Branded Assets are the latest non-intrusive advertising innovation available for brands interested in setting up virtual product placements that serve to increase gameplay immersion rather than detract from it.

So, what exactly are Branded Assets?

The concept behind Branded Assets is simple and effective, as it focuses on bringing effective real-world, offline advertising tactics into the virtual world.

Branded Assets are brand-owned, in-game items that will assimilate with your gaming environment and, in some cases, your core gameplay loop. These assets can be interactive or non-interactive — meaning that they can deliver conversion messaging to players outside of their current play session. Additionally, these in-game assets are conceived and created by Brands, meaning they can take the shape of anything that serves their marketing goal. Think of outdoor marketing and product placement in virtual!

What do Branded Assets look like?

Branded Assets range widely in form and function. Depending on the Brand’s marketing objectives, a Branded Asset can dawn the appearance of a unique, striking visual that stands out from the rest of its environment, like a brand-adorned car or an ostentatious wearable asset/weapon. On the other end, they can also be subtle, offering the advantage of subliminal messaging. Think of a cup of noodles or a soda can sitting on a park bench, or a virtual drive-thru of an actual food chain, where players can get a promo code for a future meal or item at their nearest real-life food establishment.

In essence, the custom look and functionality of these assets can be incorporated into gameplay loops, lending themselves to the highest possible immersion and giving players a sense of true novelty. When deciding the look of your Branded assets, the world is your oyster. Take your pick!

Benefits of Branded Assets

As a distinctive advertising tool offering higher-quality Ad interactions, Branded Assets provide Brands with various benefits:

Enhanced Marketing Performance

Just like other Borderless Ads, Branded Assets are delivered non-intrusively into the environments of games, meaning that they receive increased attention from gamers during their play sessions. On top of that, they also track the same metrics as other ads, including impressions, CTR, and more.

At present, across the ReneVerse ecosystem, Branded Assets will be able to reach over 2.6M gamers across Web3 games. Soon, with the onboarding of a new Web2 game, that number will skyrocket to over 360M+.

Where Branded Assets differ are the fact that they are, as the name suggest, in-game assets. They are items that exist within games, and thus some of them, can also influence the core gameplay loops that players interact with regularly.

Asset Interactivity & Context

In-game items that are interactive within a game’s core mechanisms are usable and/or movable. In other words, if a player can do something with an in-game item, it’s interactive. And if it’s an item in a game, ReneVerse can turn it into a Branded Asset.

Imagine a Redbull-sponsored car that drives AND registers ad performance data. Or perhaps a NO2 booster on the racetrack that has a Monster Energy logo on it. Or even a Nike wearable accessory and gives you +5 speed. The options are endless, and the assets themselves, while able to be scaled across different games, assume a function that the game developers themselves can define.

That’s interactivity that’s meaningful for players. And that’s context that regular ads can’t account for.

New Ad Formats & Tailored Experiences

In instances where Brands are keen on delivering truly special marketing campaigns, they can collaborate more closely with Games in the ReneVerse partner network to formulate large-scale, tailored experiences. These are akin to the memorable brand-affiliated events hosted in Roblox or Fortnite.

Soon, this is an area of in-game marketing that ReneVerse strives to support.

Why explore the world’s First True In-Game Product Placements?

By contributing to advertising options beyond billboards and Borderless Ads, Branded assets can be considered the world’s first implementation of dynamic, non-intrusive, in-game product placements. This latest advertising medium helps brands to build effective outreach campaigns and augment brand loyalty while enhancing the ad monetization capabilities of games and innovating the gaming experience for players.

Today, ReneVerse continues to develop non-intrusive advertising technology to offer a range of non-interactive and interactive in-game ad solutions, which protect players’ immersion and deliver branded content through incentive-driven gameplay experiences that reward all types of games, brands, and players.

To learn more, check out our latest Post on X and stay tuned for more updates on the Borderless Ad Pilot Airdrop.

With our new updates on the way, we are thrilled and can’t wait for you to play our partnered Games, join us in our social communities, and rack up points to earn rewards from our $500K prize pool!

If your organization is interested in advertising to our gaming audiences with millions of players or monetizing your game with Borderless Ads, visit https://reneverse.io/book-demo, and be sure to follow us on Twitter to stay updated with the Pilot Campaign!